Consistency

Consistency-In-Marketing-1

Ralph Waldo Emerson once said that “Consistency is the hobgoblin of little minds,” and, maybe that is true, but the need to be consistent is something that my Dad drilled into my head as I was growing up. “Go to work. Do your job. Be responsible. People are depending on you. Be trustworthy.” I will choose my Dad over Emerson anytime, so every morning, whether I feel like it or not, I trudge over to my study, put on some music, climb on my Nordictrac Exercise Bicycle, and put in thirty minutes of painful aerobic exercise. Then, like the most ardent CrossFit aficionado, I post on Facebook that I have exercised. Why do I do that? It keeps me accountable. I know that there are a few Facebook friends who notice when I don’t exercise and make snide remarks. Plus, it brings a little joy to my life insurance agent that maybe, just maybe, he won’t have to pay off the life insurance policy to my family anytime soon. I hate exercising, but I love my family, so I do it five times a week.

Getting up and getting on an exercise bike every morning is not a big deal; it just has to be done. Much of life is like that. Go to church. Read your Bible. Pray. Vote. Care for your family. Be a friend. Put in an honest day’s work. Tell the truth. Be faithful to your spouse. As Woody Allen said, “Showing up is eighty percent of life.” (Now I’ve quoted two goofballs.) It doesn’t take a hero to do any of that. It just takes an ordinary person who is willing to act.

 

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1 Comment

  1. Alice Johnston said,

    August 12, 2017 at 11:14 AM

    Well said, well done.


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